Your comprehensive ‘give-to-get’ real estate marketing plan

National Spruce Up Day is November 19 -- here's your chance to give back and earn business
  • When you give to others, others give back to you.
  • You have an excellent opportunity right now to leverage National Spruce Up Day, a massive grassroots national initiative to clean up, renovate and improve the overall appearance of our local neighborhoods.
  • Ask the owners of any of your current listings if there is a neighbor who could use you/your group’s help on Spruce Up Day.
  • Use this column as a guide for anytime you'd like to build business with give-to-get-marketing.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Would you like achieving the maximum return on your time and your marketing dollars? If so, take the next seven weeks to follow our give-to-get marketing plan for National Spruce Up Day on November 19, 2016 -- or use it anytime you would like to build your business using give-to-get-marketing. What is give-to-get-marketing? The idea is simple: When you give to others, others give back to you. It’s the same concept as paying it forward: When you help someone, a different person in the future will help you. How give-to-get marketing works I recently ran into Mary Tennant, the past President and COO of Keller Williams and current Board member. When I told Mary about National Spruce Up Day, she explained why KW Cares, RED Day and events like Spruce Up Day are such powerful business-builders: “Where else can you demonstrate your product (real estate), get exposure for your business and show how dedicated you are to helping your community?” Dog Beach Cleanup Day in S...