In the latest episode of SamSpeaks!, Miami real estate agent Samantha DeBianchi sits down with Placester vice president Seth Price to talk about something near and dear to every agent’s heart — how to build a website that will make you some serious cash.

Watch the video:

Some highlights:

  • “It starts with asking some questions about what you want to do with the website.”
  • “A website is your salesperson when you’re not around.”
  • “No one likes to be sold to. We are all human. Everyone feels weird when a salesperson comes out and starts to pitch you.”
  • “The first photo that you see better be so drop-dead gorgeous that you really want to go there.”
  • “The difference between a good image and a just-OK image is that it doesn’t do anything for you emotionally.”
  • “What do you have to offer? Do you have the top 10 places to visit in the area that you’re in? Something that they can take away for free in exchange for their contact information.”
  • “People get hung up in wanting to build the Taj Mahal when what they should focus on is content.”
  • “There are, I think, about a million videos uploaded to YouTube every five minutes.”
  • “Video is going to take over everything. It’s happening.”
  • “Forget about outsourcing or insourcing … determine what problems your customers have.”
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