Marketing

How a millennial luxury agent builds a marketing plan

Dusty Baker sits down with Samantha DeBianchi for SamSpeaks!

In the fourth episode of SamSpeaks!, Samantha DeBianchiĀ talks to agent (and blogger) Dusty Baker, who talks about his marketing strategies across a number of platforms and what it’s like to be a millennial agent in this day and age.

  • “There are so many blogs in Montecito (California) that are buyer’s blogs or seller’s blogs, and I had to do something a bit different.”
  • “You want to read an article that’s not too long, has images and bulletpoints, and that’s how I write.”
  • “Just have fun with it.”
  • “I’m a huge advocate of keeping social media social, and some people just use it to spam.”
    • “I do one-third business, one-third myself or my family, and one-third some kind of hobby that someone can connect with.”
  • “On Facebook — I’m shameless. If I post something andĀ I want people to see it, I’ll call about five of my friends and say ‘Comment and like immediately,’ because otherwise it falls into the abyss.”
  • “We’re not on social media because we’re bored. We’re on it to build an empire.”
  • “I’ve gotten listings because they say, ‘You’re young, you’re tech-savvy — I want that.'”