What to do when your Facebook lead generation fails

  • Tactics without a strategy are just noise before the defeat.
  • To effectively generate Facebook leads, use a strategy, not tactics.
  • Reach and engagement are tactics -- useless and pointless tactics.

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Do you approach Facebook lead generation strategically or tactically? When it comes to using Facebook for your real estate business, too many times real estate agents focus on tactics without having a strategy in place.