What to do when your Facebook lead generation fails

You need an implementation strategy
  • Tactics without a strategy are just noise before the defeat.
  • To effectively generate Facebook leads, use a strategy, not tactics.
  • Reach and engagement are tactics -- useless and pointless tactics.

Do you approach Facebook lead generation strategically or tactically? When it comes to using Facebook for your real estate business, too many times real estate agents focus on tactics without having a strategy in place.