OK, you guys, I wrote this training article for you because I read something in a Facebook group that triggered this soapbox. I’ve given you very solid, tangible, takeaways that you can implement immediately, but I also know that you need to know why I’ve done this. So hold on to something -- 'cause here I go. In one of the plethora of Facebook groups that are popular with real estate agents, someone recently said (and I quote) “It takes about 300 calls per day to get a listing, but if you don’t do that you get no listings. In any case, the personal contact always is the best way to go." I’ll have to admit, no matter how many times I hear agents talk like this, no matter how many times I see this kind of arrogance, no matter how many times I listen to this fixed mindset -- I still feel shocked. Shocked that someone actually believes what is coming out of their mouth. Shocked that someone is spouting out this nonsense expecting others to adhere to it and yet, doesn't ...
- Start your business with the end in mind. Think “scale” in the beginning before it becomes nearly impossible to actually scale.
- Rethink what personal contact is, and isn’t, and leverage it to build your real estate business.
- Get out of a fixed mindset and jump into a growth mindset. There are better ways to lead generate, despite what our industry is focused on teaching.