If you want to convert more listing appointments into signed listings, you need a unique selling proposition (USP) that offers the same services that your competitors offer plus two or three “wow” tools that your competitors have yet to discover.
- A powerful unique selling proposition (USP) will enable you to take more listings at a full commission.
- Your social media plan might include a Facebook business page, an Instagram marketing page, translation of listing features in multiple languages and YouTube and Facebook Live videos.
- Going above and beyond what your competition is doing in your USP will ensure that prospects will be wowed.
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