The pre-listing packet is essential in executing the perfect listing process and helping sellers get educated with how selling real estate works. Unfortunately, many agents are not using a pre-listing packet. If that’s you, you need to start using one -- right now. And if you are using a pre-listing packet, do you have the key elements that make it perfect? A pre-listing packet is a packet of valuable information that includes everything sellers need to know about the process of selling their property and what it will be like to work with you and your brokerage. You do your research on the sellers and their property, so why not help the seller out with a little bit of research on you? Here are six must-have elements in your perfect pre-listing packet. 1. Testimonials It’s important that the seller knows who you are and your resume of experience. More important than that is what others say about you. Third-party validation is something we are all used to. Yo...
- Most agents, unfortunately, don’t use a pre-listing packet.
- The pre-listing packet is a clear way to add value and differentiate yourself.
- By setting expectations up front, it makes the rest of the process run more smoothly.
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