When you call and say, “Hey, I do this; let’s get together and see if we can help each other,” do you know how many other times that person has received the same call from your competitors? Too many.
- Think creatively and work hard to offer real value to the people in your target market -- handing out business cards, pens, notepads and calendars is not good enough in today's economy.
- Do not ask for business or referrals at the same time you're giving value.
- If you want to get referrals, you need to become a referral generator.