Will technology kill your real estate commission splits?

  • For close to two decades, tech gurus have claimed that advances in technology will increase the number of for-sale-by-owners (FSBOs) -- but this hasn't happened.
  • However, the agents’ role as gatekeeper of the listing data has already been eliminated.
  • Artificial intelligence is already transforming the home-search and pricing processes.
  • The real work has always been on the back-end of the transaction, and agents will need to redefine their value propositions for consumers.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

One of next week’s “Provoke” panels at the Inman Connect New York conference asks the question, “Will technology kill your commission splits?” You bet they will — if you’re not prepared to adjust your value proposition to fit the tidal wave of new artificial intelligence (AI) real estate tools that are already dramatically transforming our industry.