Meet the Mdrn brokerage, where tech, concierge and agents collide

In a bid to keep in touch with clients, Mdrn. is taking over the tasklist of their move
  • The three-year-old independent NYC brokerage, Mdrn. Residential, is taking vertical integration to a new level with its Stoop app.
  • The app has been designed to improve residents' experiences with their building and property managers; in some cases, Mdrn. takes on the property management.
  • The brokerage hopes this will keep Mdrn. agents in clients' lives more regularly.

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Zach Ehrlich How does a millennial New York brokerage owner expand his business? If you are 27-year-old Zach Ehrlich, founder of Mdrn. Residential (pronounced “modern residential”), you try to address pain points head-on. Ehrlich, for instance, has turned his relocation division into more of a concierge service, taking over all the tasks involved in a home move. Meanwhile, his team is going to be managing a number of Manhattan buildings as part of a new service to keep in front of clients. "We wanted to develop a recognizable real estate brand that also had cachet among the city’s residents and potential clients," explained Ehrlich, who started the brokerage at the age of 24 in 2014. The ultimate mission of the business is to achieve vertical integration across residential real estate from property management, development and relocation, as well as residential sales and rentals. The tech-led brokerage is working on ways it can become more active in residents’...