Here were the most popular stories on Inman this past week:
10. Is your real estate brand “contagious”? Here’s how you can make it so.
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Why thought is the enemy of sales
Tom Ferry examines the sales skills that matter most READ MORE
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7. GoldenKey (formerly SoloPro) just raised another $1.8 million in funding.
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6. Your marketing budget might be something you actually want to break. Here’s why.
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5. Not all email marketing is created equal. Here’s how to up your game.
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4. Fannie Mae agreed to guarantee $1 billion in debt backed by single-family rentals.
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3. “I’d like a more seasoned agent to sell my home.” What do you say?
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2. The process of selling a home will soon change forever — here’s why.
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The Consumer Financial Protection Bureau (CFPB) has fined two mortgage lenders and two real estate brokerages for what the federal agency says was an “illegal kickback scheme” in which one of the lenders allegedly paid for mortgage business referrals, in violation of federal law.
In the movie Jack and the Giant Slayer, the towering giants quickly descended from the beanstalks, provoking fear as they tried to conquer the Kingdom of Cloister. With a sudden ferociousness, data scientists are charging into the real estate village, poised to rattle the industry by changing how people sell their homes.
Put five minutes on the clock; it’s overtime. You just tied with another real estate agent in a competition fiercer than the NBA’s ever seen: the listing presentation.