• Realtor.com has launched "My Home Court," a campaign that celebrates the Golden State Warriors and their fans.
  • The campaign includes a photo generator where fans can shout out their hometown, and a series of videos where Warriors players explain what having a "home court" means to them.

Now that the NFL season is officially over, all sports fans’ eyes are on the NBA and which team will take the top spot in 2017.

Realtor.com, which is located in the Bay Area, has put its bet on the Golden State Warriors, the Oakland-based team it began sponsoring this year.

In celebration of the no. 1 seed standing in the Western Conference, the portal has launched the “My Home Court” photo generator that allows Warriors fans across the nation to show love to their team and hometown. From there, fans can share their photos on Facebook, Twitter and other social media profiles.

An example of realtor.com’s home court photo generator.

“Whether you’re a first time home buyer, renter or professional basketball team, moving to a new home is incredibly exciting,” said Andrew Strickman, senior vice president of brand and chief creative for realtor.com in a statement.

“The Warriors upcoming move to the Chase Center in San Francisco gives us a unique opportunity to provide fans an inside glimpse of their favorite players, as we demonstrate the value of realtor.com and help celebrate what home means to players and to their fans.”

In addition to the photo generator, Warriors players Klay Thompson, Daymond Green, Shaun Livingston, James Michael McAdoo, Patrick McCaw and David West participated in a multi-episode digital series that explores what having a “home court” means to them — whether it’s the court they first played on, where they started their basketball career or the homes they live in today.

And realtor.com offered Bay Area fans a special treat when two Warriors fans were upgraded to Sideline Club seating during the Feb. 8 Bulls game.

“We’re always looking for partnerships to provide our fans with unique opportunities to connect with our team and further enhance their experience,” said Chip Bowers, chief marketing officer for the Warriors.

“We have one of the largest social followings in the industry and we recognize their desire to engage with our brand in new and creative ways. Realtor.com has been thoughtful in how Warriors fans can share their love for the team across multiple digital platforms and we are very excited to launch this new social activation.”

Email Marian McPherson

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription