AgentTechnology

How realtor.com is walking the walk of innovation

Realtor.com top dog unveils virtual reality and augmented reality technology

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

NEW YORK -- Realtor.com pioneered online property search, but let's face it: In more recent years, it hasn't been known as an innovator. But two years after News Corp.'s acquisition of the listing portal, that image no longer applies. Drawing on muscle from News Corp.'s real estate and media subsidiaries, realtor.com is churning out new technology. AR, VR and 3-D Inman Connect recently served as a sort of coming-out party for this R&D push, with the listing portal's top dog unveiling augmented-reality (AR), 3-D and virtual-reality (VR) features. "Rather than be a laggard," realtor.com wants "to be new and to be first" --- and to "lean into trends," said Ryan O'Hara, CEO of realtor.com-operator Move Inc., on stage at Inman Connect. To show the firm is walking the walk, he introduced patent-pending AR and image-recognition mobile features. Then he invited attendees on stage to test a VR app that's under development. “Sign Snap," a feature the li...