Faira expands to San Francisco after regulatory scrutiny

  • FSBO startup Faira, which is pioneering "transparent bidding," is expanding out of Seattle to San Francisco.
  • In January, the startup was working on resolving charges by a Washington state regulator of operating as an unlicensed brokerage, according to the agency.
  • Faira listings make a typical offer of compensation to buyer's brokers, but also provide a discounted price to unrepresented buyers.

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For-sale-by-owner (FSBO) startup Faira has raised another $1.2 million, with plans to bring “transparent bidding”to the San Francisco Bay Area.