Why professionalism starts with real estate brokers

  • Instead of looking to real estate agents for solutions, we could put the burden on brokers.
  • Real estate licensees are required to work under a licensed broker, and that gives brokers control.
  • Some brokers won't be able to raise the bar of professionalism, but many can and should.

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Just a few seats left for ICSF Indie Broker Summit, July 17

For years, I have read and listened to complaints about how low the bar is for becoming a real estate agent and about how many “bad agents” we have as a result. Often agents are asked how we can raise standards. How is that working?