Why professionalism starts with real estate brokers

  • Instead of looking to real estate agents for solutions, we could put the burden on brokers.
  • Real estate licensees are required to work under a licensed broker, and that gives brokers control.
  • Some brokers won't be able to raise the bar of professionalism, but many can and should.

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

For years, I have read and listened to complaints about how low the bar is for becoming a real estate agent and about how many “bad agents” we have as a result. Often agents are asked how we can raise standards. How is that working?