How to sell a home to the 'snowflake' generation

  • First-time buyers need a patient, savvy agent who can help them navigate the realities of purchasing their first home.
  • Dump the expert advisor role and become an “interpreter” instead.
  • Provide them with down payment details, and make sure they are qualified to purchase the home they want, including lifestyle and utility costs.
  • Give them details about potential pitfalls of shopping online or attending open houses.

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

The term “snowflake” has become a pejorative description for young people who cannot handle confrontation or opinions that differ from their own. How interesting that “snowflake” also accurately describes how truly vulnerable first-time buyers of any age can be.