“With a single click, users will be able to create new Transaction Rooms that can be automatically pre-populated with listing and lead data so they don’t need to enter it twice,” said DocuSign’s Georg Gerstenfeld.

In August, Re/Max and DocuSign announced a “strategic alliance” to build on their 2011 agreement.

Today they shared plans to deepen their partnership with an additional integration initiative to simplify Transaction Room sign on, reduce data entry and provide pricing discounts to Re/Max’s broker and agent affiliates.

As part of last year’s deal, which rolled out fully in late September, DocuSign created an exclusive version of Transaction Rooms — defined as secure, mobile locations to organize and share documents relating to a real estate transaction — available for Re/Max broker-owners across the U.S. and Canada for free.

Transaction Rooms allow parties to share emails, PDFs and fax files, all necessary components of the paperless transaction, without risking client security.

In addition to the above offerings, the new initiative involves:

  • A “single sign on” integration between DocuSign and the Re/Max internal portal, Max/Center, available in North America
  • DocuSign integration with Re/Max’s lead-generation engine, LeadStreet, available in North America
  • Access to DocuSign eSignature for 25 percent off the retail price, available to Re/Max affiliates globally

Georg Gerstenfeld, the vice president and general manager of real estate solutions at DocuSign, explained the purpose of the new features in a statement: “With a single click, users will be able to create new Transaction Rooms that can be automatically pre-populated with listing and lead data so they don’t need to enter it twice.

“Users will also be able to access their DocuSign Transaction Rooms account directly from Max/Center, without having to log in multiple times. This will save time for agents and help brokers operate more efficiently.”

The single sign-on technology has been in pilot testing since earlier this year “with a view to that going live in the near future in a phased rollout,” Gerstenfeld said. Once in full swing, it will offer Re/Max brokers and agents direct log-in access to DocuSign Transaction Rooms.

“Using DocuSign’s single sign on as part of the pilot project has been a great experience,” said James Ellis, Broker Manager of Re/Max Classic in Mesa, Arizona, who took part in the testing, in a statement. “Signing in through Max/Center is quick, easy and reliable. Having single [sign-on] is definitely a benefit for my agents.

“Once this is fully operational, I’d imagine all my agents would want to switch over,” he added.

Meanwhile the LeadStreet integration, which has moved from pilot into full production for the corporately owned Re/Max franchises in North America, extends the merging of Re/Max and DocuSign’s systems to before the contract stages.

“When agents enter property details or buyer/seller information into LeadStreet, data can flow directly into a DocuSign Transaction Room — eliminating the need to rekey information, and dramatically cutting time and improving accuracy,” DocuSign said in a statement.

Re/Max currently serves 111,915 agents, marking an increase of 6.8 percent and over 7,000 agents in 2016.

DocuSign will showcase the new solutions at the Re/Max R4 international convention, going on Feb. 27 through March 2.

Email Caroline Feeney

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