Why the power of comparison fuels the real estate listing presentation

  • Infomercials are still around, and one possible reason they continue to be effective is because they infuse sales pitches with comparisons.
  • As agents, we can win business by using this same approach to effectively compare our attributes to the alternative product (other agents).

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Have you ever found yourself awake during the middle of the night and switched on the TV? Chances are you stumbled upon an infomercial.