Why the power of comparison fuels the real estate listing presentation

  • Infomercials are still around, and one possible reason they continue to be effective is because they infuse sales pitches with comparisons.
  • As agents, we can win business by using this same approach to effectively compare our attributes to the alternative product (other agents).

Have you ever found yourself awake during the middle of the night and switched on the TV? Chances are you stumbled upon an infomercial.