SmartZip acquires Reach150 and gets financing boost

  • SmartZip has acquired Reach150, a company whose referral management system helps agents get referrals through recommendations from past clients.
  • Toba Capital, a Reach150 investor, also made an equity investment in SmartZip to help integrate the companies' products into an expanded platform.
  • SmartZip and Reach150 are both graduates of NAR's tech accelerator program, REach, which requires participants to give NAR an equity stake.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

SmartZip has acquired Reach150, a company that offers a referral management system. At the same time, a key investor in Reach150, Toba Capital, made an equity investment in SmartZip to help integrate Reach150 and SmartZip’s SmartTargeting product and bring the expanded platform to market faster.