SmartZip acquires Reach150 and gets financing boost

  • SmartZip has acquired Reach150, a company whose referral management system helps agents get referrals through recommendations from past clients.
  • Toba Capital, a Reach150 investor, also made an equity investment in SmartZip to help integrate the companies' products into an expanded platform.
  • SmartZip and Reach150 are both graduates of NAR's tech accelerator program, REach, which requires participants to give NAR an equity stake.

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SmartZip has acquired Reach150, a company that offers a referral management system. At the same time, a key investor in Reach150, Toba Capital, made an equity investment in SmartZip to help integrate Reach150 and SmartZip’s SmartTargeting product and bring the expanded platform to market faster.