10 real estate video mistakes agents don't know they're making

  • A good video should be platform agnostic. The viewer should be able to gain all of the relevant info from the video itself, regardless of where they watch it.
  • To be effective, a tour video should include vital stats such as bedrooms, bathrooms and square footage, as well as a map and agent contact info.
  • Even the best video won't have any impact if no one sees it. A dynamic syndication strategy is crucial.

More and more real estate agents are integrating video into their marketing campaigns. Go to just about any real estate conference *cough* Inman Connect *cough* or talk to any marketing guru, and you’ll hear that video is the new black, when it comes to promoting both listings and the agents trying to sell them.