More and more real estate agents are integrating video into their marketing campaigns. Go to just about any real estate conference *cough* Inman Connect *cough* or talk to any marketing guru, and you’ll hear that video is the new black, when it comes to promoting both listings and the agents trying to sell them.
It’s no secret that videos are changing the way we market real estate. Photos are limited because they don’t move. 3-D tour platforms, such as Matterport, are very cool, but they only show the inside of the home. There’s just no sense of perspective or context. No location. No curb appeal. Only video can give prospective buyers a true sense of a home’s look and flow, features and personality. And only video gives agents a chance to tell the story of their listings to buyers and future clients.