• New release has an improved emphasis on mobile user environment.
  • Companies will be able to add brand elements throughout the system.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

I’m not a fan of the “paperless office” goal to which so many companies aspire.

It’s a semantics issue. The goal should be to streamline the way business is done, not reduce office supply overhead.

A paperless office is a natural byproduct of bettering business processes.

SkySlope is a platform aiming to do exactly that: Make the business of real estate easier to transact.

I say “aiming” because the goal is a moving target. The company has already demonstrated superb marksmanship; now it’s working on its consistency.

This week SkySlope released a major overhaul of its user experience to better integrate customer brands and minimize the level of interaction required to process information, a paramount milestone for every software company.

From log-in to log-off, the software will look and feel different and more modern, in the company’s words from “every button, field, table, modal, popup and page.” No additional training will be needed, as functionality will remain consistent in the new release.

Inman was told in an email by SkySlope Creative Director Christine Foster that this rollout “is the biggest update in the company’s history.”

Also part of the visual renovation is a more optimized mobile experience.

Ever-evolving mobile user intelligence and device sophistication have unleashed a remarkable movement toward reducing user time to action; that is, how many steps it takes to accomplish a specific task within a software product.

In SkySlope’s new release, this has materialized as something as simple as reducing double-click actions to single click.

While it sounds like a rather mundane upgrade, it’s far from minimal, and represents the greater mission of improving service for users.

The transaction management company also introduced user-interface improvements to minimize scrolling.

Customers will also be psyched about increased branding granularity, which should make SkySlope feel like an end-to-end custom solution.

“This is game-changer for SkySlope and its customers. It’s bringing an unparalleled level of innovation across the entire digital transaction management platform. No other company is delivering this kind of user experience,” says Tyler Smith, CEO and founder of SkySlope.

Is SkySlope really delivering what its competitors aren’t?

Despite the product’s widespread use, I think the jury remains in deliberation.

Nevertheless, this new update has the company more confident than ever in its solution for a more efficient real estate office.

Gauntlet thrown.

Have a technology product you would like to discuss? Email Craig Rowe

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