Sellers aren’t selling, renters aren’t buying and the continual pressure of low inventory, booming home prices and economic fears have consumers feeling that the American Dream may be moving further and further out of sight. But the National Association of Realtors’ (NAR) new campaign, “Homeownership: We Were Made For This,” aims to quell potential buyers’ fears and get them on the road to homeownership.

“We know that advertising can’t solve for market conditions — NAR’s advocacy efforts work to ensure a favorable economic environment for real estate investing,” said NAR senior vice president of communications Stephanie Singer in an emailed statement.

“What we try to do on the advertising side is make sure consumers know that, when they are ready to buy, sell or invest in real estate, using a Realtor — a member of the National Association of Realtors — is essential to help them realize their real estate aspirations.”

The campaign consists of six 15 to 30-second spots that will air on network and cable outlets, on digital and media platforms, such as Hulu and the Washington Post, and on NAR’s Facebook, Twitter and Instagram accounts.

In the first spot, “What’s More American,” a Realtor asks: “What’s more American than owning your own home?” as she dons star-spangled sunglasses while catching a baseball and holding a sparkler.

The other five ads, aptly named “Give Us Your Tired,” “Cross The Road,” “If A Tree Falls,” “Owning The Place,” and “Destiny,” all play off the fact that for many consumers, owning a home is still an important part of the American Dream, and Realtors can help make that happen.

“Anyone who’s ever been through the homebuying or selling process knows it’s not as easy as clicking a button,” said Singer.

“Turning online dreams into the reality of homeownership takes grit, determination and a professional who’s got your back. NAR’s members were made for this; Realtors bring you home.”

“Homeownership: We Were Made For This,” will run throughout the summer, and is part of NAR’s overarching “Get Realtor” campaign that launched in February 2016 as a way to reach young buyers with a digital-first approach.

Email Marian McPherson.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription