changing brokerages

How can brokerages save money and stay competitive?

Investing in technology and focusing on company culture can do more to keep you profitable than anything else

Thad Wong, co-founder of @properties, says the biggest change happening for brokerages right now is a major movement toward reducing costs. The trick to doing that while still remaining competitive is to replace certain expenses with valuable, competitively priced technology. Brokerages that can't make this change might be in danger of going out of business, but Wong sees no need to worry about that as many brokerages all around the country are growing and maintaining healthy profit margins. Watch to learn more about how brokerages are evolving and how to keep costs low while profiting in this highly competitive business....