Want 38K people to view your listing? Make it a music video

  • Johnny Grant, who operates a team in Nashville, was encouraged by the popularity of his Facebook Live videos to branch out to musical listing videos.
  • The two videos produced so far have accumulated more than 30,000 views apiece.
  • He's used current Top 40 hits but plans to also cover '90s and '00s songs that are popular with millennials.

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You can essentially blame strangers at an open house in Nashville, Tennessee, for Johnny Grant’s musical listing videos. The team leader has created two parodies of popular songs (“Body Like A Back Road” by Sam Hunt and “That’s What I Like” by Bruno Mars) to help sell real estate listings — and one house went under contract the day after the video went live, so something is working for him.