Want 38K people to view your listing? Make it a music video

  • Johnny Grant, who operates a team in Nashville, was encouraged by the popularity of his Facebook Live videos to branch out to musical listing videos.
  • The two videos produced so far have accumulated more than 30,000 views apiece.
  • He's used current Top 40 hits but plans to also cover '90s and '00s songs that are popular with millennials.

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

You can essentially blame strangers at an open house in Nashville, Tennessee, for Johnny Grant’s musical listing videos. The team leader has created two parodies of popular songs (“Body Like A Back Road” by Sam Hunt and “That’s What I Like” by Bruno Mars) to help sell real estate listings — and one house went under contract the day after the video went live, so something is working for him.