7 tips for crafting a real estate agent bio that will smoke the competition

How to stand out among your peers
  • Focus on the features and benefits you have to offer as an agent.
  • Keep it personal, interesting and short.
  • Proofread it like an editor, and don’t forget the basic information a client will need.

With 51 percent of sellers finding their agent through referrals from family or friends, it can be tempting to ignore your agent bio and focus your marketing time elsewhere. But that would be a mistake.