In this video, Gary Gold talks about the most important things sellers must do to prepare their homes to go on the market.

1. Tend to the outside first

Prospective buyers can fall in love with a home as they drive up, so it’s crucial that the home’s curb appeal is at its peak.

In fact, if the outside is really appealing, buyers can be very forgiving of what’s on the inside.

If there’s a limited budget to fix up the house for sale — start with the outside.

2. Remove all personal items

Buyers need to be able to imagine themselves living there. Clearing out all the personal items is one way to ensure that. If sellers can possibly move out during the selling process, that’s even better.

But if the sellers can’t do that, make sure to remove pictures and clutter. Also clean out the garage and the closets.

3. Don’t let your home look dated

Replace your thermostat and security panel. Throw out any tube televisions.

Tone down the color palette of the home. When in doubt, white it out.

I’d estimate that there’s about a 10 percent to 15 percent difference in sale price when someone puts effort into preparing the home for sale.

If you don’t stage a home these days, you aren’t even really in the game. Spend the extra time and money — it’ll pay off.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription