Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers.
- The New York Times is now offering brokers free listing exposure on the real estate section of its website.
- The NYT will start accepting a listing syndication feed from REBNY.
- Real estate listings on NYTimes.com only feature listing agents and all leads go back to the listing agent and broker.
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