The NYT gives brokers what they want: free, exclusive leads

'The Gray Lady' ends paid listing program amid turmoil between NYC brokerages and Zillow Group
  • The New York Times is now offering brokers free listing exposure on the real estate section of its website.
  • The NYT will start accepting a listing syndication feed from REBNY.
  • Real estate listings on only feature listing agents and all leads go back to the listing agent and broker.

Zillow and know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers.