MLS & Associations

The NYT gives brokers what they want: free, exclusive leads

'The Gray Lady' ends paid listing program amid turmoil between NYC brokerages and Zillow Group
  • The New York Times is now offering brokers free listing exposure on the real estate section of its website.
  • The NYT will start accepting a listing syndication feed from REBNY.
  • Real estate listings on NYTimes.com only feature listing agents and all leads go back to the listing agent and broker.

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Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers. In effort to boost the publication's revenue and users -- and mirror the city's unpaid listing display norms -- NYT will no longer charge real estate brokers to list NYC-based properties on the real estate section of NYTimes.com and will start taking a listing syndication feed from the Real Estate Board of New York (REBNY), a group representing more than 17,000 real estate professionals in the Big Apple. Under REBNY's deal with the NYT, the paper will link back and send all leads to the listing broker and agent and only display the listing agent on property ads, both of which the paper said it has always done. The NYT, which is not compensating REBNY for the feed, will also display full listing information free of charge. NYT real estate section The move could position NYTimes.com as a more m...