The NYT gives brokers what they want: free, exclusive leads

  • The New York Times is now offering brokers free listing exposure on the real estate section of its website.
  • The NYT will start accepting a listing syndication feed from REBNY.
  • Real estate listings on NYTimes.com only feature listing agents and all leads go back to the listing agent and broker.

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Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers.