Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price.
Pro tip: Give your sellers three prices. For example, if a home’s true value is around $1 million, offer: $1.1 million, $1,049,000 and $995,000. Let the sellers know which price you think is best, and tell them that you’ll support them and be their advocate no matter which one they choose.
Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.