7 bogus pricing myths sellers shouldn't fall for

  • Sellers tend to overprice and spend a tremendous amount of effort trying to defend their price, even if the market doesn't support it.
  • Pricing a home correctly is a partnership between sellers and their agent, not a battle of wills.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properly priced, it’s going to be a tough sell.