Special Report: The new agent's technology playbook

  • Technology stands to level the playing field between new and experienced agents.
  • The no. 1 tool agents should leverage in their first year is social media, followed by a well-suited CRM.
  • Technology complements, rather than replaces, an agent’s on-the-job training, continuing education and mentorship.

Launching a real estate career is not for the faint of heart, but in 2017 it could be a career match made in heaven for the tech smart, according to Inman’s latest survey results. Combined with a strategic approach, the ever-improving suite of tools at real estate agents’ disposal has the potential to level the playing field between tech-savvy rookies and seasoned veterans slow to change.