Special Report: The new agent’s technology playbook

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  • Technology stands to level the playing field between new and experienced agents.
  • The no. 1 tool agents should leverage in their first year is social media, followed by a well-suited CRM.
  • Technology complements, rather than replaces, an agent’s on-the-job training, continuing education and mentorship.

Launching a real estate career is not for the faint of heart, but in 2017 it could be a career match made in heaven for the tech smart, according to Inman’s latest survey results. Combined with a strategic approach, the ever-improving suite of tools at real estate agents’ disposal has the potential to level the playing field between tech-savvy rookies and seasoned veterans slow to change. In the words of one Houston broker, “technology killed the idea that you needed an agent with years of experience” by allowing new agents to hit the ground running. Realistically, few rookies, except the extraordinary, are going to overtake top producers in their first year or two, but they can certainly benefit from a fast start by leveraging a nicely branded website, social media, CRM (contact relationship manager), transaction management system and a few key apps on their smartphone. These tools serve several critical purposes, namely, helping agents organize and stay in touch w...