• When crafting holiday cards, get creative, relate it to your brand and personalize the message to your audience.

Come October, businesses begrudgingly remember that they have to send out cards for Christmas. Scratch that, for the holidays. Then comes the poking around online looking for something that won’t offend anyone. But it doesn’t have to be that way.

The holidays are fun — whether you celebrate Christmas, Hanukkah, the season in general or only Thanksgiving. They give everyone the opportunity to be fun, creative and stay on brand.

At our office, we love the holidays from Halloween through New Year’s Day. We get to be as creative as we wish, taking design liberties and adding glitz –– all while staying on message.

Also, it’s our favorite time of year because we get to deliver ultra-creative and well-designed cards for our clients. We love it because our clients get to show off their festive side, a great side for their clients to see.

We’d be bummed about holidays too if we were stuck sending the same generic card. So get creative, relate it to your brand and personalize the message to your audience.

You’re likely thinking, that’s all fine and dandy, but what if you don’t have an ad agency at the ready?

  • Need guidance? Pintrest will help you scour the web for the most creative ideas out there.
  • What something custom? On Etsy you will find a slew of creative and out-of-the-box solutions, and if you’re lucky, you’ll be able to connect with someone willing to customize a card just for you.
  • Have a good idea? Upwork is a good place to find people willing to carry out your design ideas. Make sure that your message is on brand. If you have a brand guideline, share it with them. You might also want to create the accompanying social media posts while you are at it.
  • Fast solution? Minted is a good place to find cards that are much more creative and well-designed than the typical Vistaprint. You’ll also enjoy the flexibility of customizing these cards in an easy drag-and-drop format.

Here are some ideas to help get you started:

Just remember that any greeting cards you send should be as awesome as your brand, and they should help you resonate with your audience.

They shouldn’t make your clients feel like they are receiving just another generic holiday card from some generic business. Give the one card they’ll remember!

Laura Ure is the CEO of Keenability, a marketing agency specializing in lifestyle marketing that targets the affluent buyer. Follow her on Facebook or Twitter.

Email Laura Ure

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