How to compete with Keller Williams before it grabs more share in your market

Jerry Holden shares a few simple 'rules' on the Inman Connect stage

“I hate to lose more than I love to win.” That’s the motto broker-owner Jerry Holden lives by, and the success of his Ohio-based independent brokerage The Holden Agency is a testament to that: it has not lost any of its market share to big-name brokerage Keller Williams.