Earlier this month, Brad Inman wrote an opinion piece that compared Gary Keller with Compass’s CEO, Robert Reffkin. Although the piece initially focused on the similarities and differences of Keller and Reffkin, it quickly moved to a much larger, and important, subject: the evolution (or revolution?) of the brokerage model, from broker-centric to agent-centric.
- When agents clearly own the seller/buyer personal relationship, any model that does not acknowledge and cater to that reality is going to struggle.
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