How to use predictive analytics to boost your marketing

Learn to make this tool work for your farm

“What does [big data] mean for you in real estate? How is this going to actually help your business?” asked SmartZip’s Jonathan McGowan on stage at Inman Connect. “Because its great to have really cool information, but if you can’t monetize that — if it doesn’t make your business better or improve your life in some way — it’s not valuable.”