Sotheby’s International Realty’s largest global affiliate, William Pitt and Julia B. Fee Sotheby’s International Realty, based in Stamford, Connecticut, said it was striving to give itself a “competitive edge” with agents, buyers and sellers by creating a new Chief Innovation Officer position this week.

The firm, which has over 1,000 sales associates in 26 brokerages across Connecticut, Massachusetts, Westchester County and New York, has promoted Lance Pendleton, its current VP of sales development and education, to the position.

His new role will include looking at how the company manages it communications, at options for bricks-and-mortar spaces and making decisions on the technological tools the company uses.

Pendleton first joined the company in 2015 as director of education and training; his background is in corporate training with Fortune 500 companies including Apple, and he will continue to hold a training and education role.

He recently helped the firm launch its own centralized CRM known as Client Connect, using Contactually to manage client relationships. Pendleton has also introduced a new online training platform giving agents of all levels access to more than 100 courses.

“The Chief Innovation Officer’s core responsibility is to ensure we continue to stay on the cutting edge in an industry that is evolving faster than ever. Developing superior solutions like Client Connect and partnering with game-changing companies like Contactually allows us to do just that,” said Paul Breunich, President and CEO of William Pitt and Julia B. Fee Sotheby’s International Realty.

Email Gill South.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now this Tuesday.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription