Why you should build your brand around your ideal client

Stop being the everything-to-everyone agent, and start being a real estate professional
  • Specialize and focus on defining your ideal client. Once you have every detail about your avatar, consider his or her wants, needs, pain points, challenges, etc., in everything you do, and include that in your business planning.

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right?