How to get agents to try (and love) new technology

No one is born knowing how to use software
  • When rolling out new technology to agents, be sure to keep it small, take it slow, deliver value, empower agents to learn and focus on retention over adoption.

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Across the board, brokerages struggle to reach even modest adoption rates in software implementations among their agents; the average rate for agents using brokerage-provided software is an abysmal 6 percent.