How to get agents to try (and love) new technology

No one is born knowing how to use software
  • When rolling out new technology to agents, be sure to keep it small, take it slow, deliver value, empower agents to learn and focus on retention over adoption.

Across the board, brokerages struggle to reach even modest adoption rates in software implementations among their agents; the average rate for agents using brokerage-provided software is an abysmal 6 percent.