ICNY 2017

This brokerage started documenting its own reality show. Here’s what happened.

Change your strategy, change your results

JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead. Find out what happened at JK Realty when the team hired a "predator" -- or a photographer, editor and videographer -- to take their story one step further by creating a reality show and posting one vlog a day....