ICNY 18: 4 lessons Airbnb can teach us about adapting to disruption

'Fortune' magazine journalist and author Leigh Gallagher's new book looks at how the short-term rental service changed hospitality forever.

Faster. Better. Together.
Inman Connect San Francisco, Jul 16-20, 2018

NEW YORK — A Fortune journalist and author of a new book on Airbnb had an important takeaway for the attendees of Inman Connect NY 2018 on Thursday: business leaders need to be willing to embrace change and lean in to unconventional thinking, or risk the kind of widespread disruption Airbnb continues to wreak on the hospitality industry. “While nobody wants to be disrupted, it’s actually not that bad and, believe it or not, there’s a playbook on how to deal with it, and it can actually lead to opportunity,” said Leigh Gallagher, a senior editor-at-large for Fortune magazine and author of The Airbnb Story: How Three Guys Disrupted an Industry, Made Billions of Dollars and Plenty of Enemies. “That’s hard to get your arms around, but it’s true," Gallagher added. Gallagher said that years after resisting change within the hospitality industry brought on by disruption, large hotel groups like Marriott and Hyatt are finally taking a cue from Airbnb’s playbook b...