Scott Strong, new CEO of zipLogix

This week zipLogix formally announced a leadership shift with Scott Strong, formerly VP of products and retail with global technology company Siemens, taking the reins as CEO of the Michigan-based real estate transaction management software firm. Strong succeeds long-time CEO Joel Singer, who will remain on zipLogix’s board of directors.

Set up in 1991 to improve productivity and efficiency in the real estate industry, ZipLogix is a joint venture between the National Association of Realtors and California Association of Realtors (C.A.R.) subsidiary Real Estate Business Services. Its transaction management software tools, including zipForm Plus, zipTMS and zipVault, are available as a benefit to NAR’s more than 1.3 million Realtor members at no cost.

Speaking with Inman today, Strong said he was aware that the transaction management business in real estate is “definitely a competitive space,” but this was nothing new to him as someone with a background in technology and commerce, having served as CEO of Blue Software in Chicago and as global operations director of the software division of Matthews International prior to his position with Siemens.

A big year lies ahead for zipLogix, in which will broaden its range of products and services to include zipCRM, a customer relationship management tool that will launch Feb. 14. The CRM will be powered by WiseAgent and fully integrate with zipForm Plus, zipLogix’s latest form software program.

In his new position, Strong said he wanted to provide an “open integrated model” so that agents can, in one platform, engage buyers throughout their home purchasing journey, even when they are ready to buy a home for the second time, he said. Though he comes from the SaaS (software as a service) space, the new CEO has real estate ties through his wife, who he said is a successful agent in Chicago.

“I have lived the real estate world every evening and weekend,” said Strong, adding that he had spent many a Sunday vetting tools that might help his wife streamline her business. “I definitely feel attached to the industry.”

Strong acknowledged the importance of the “human connection” in helping someone buy a home, but also the role that technology plays in creating efficiencies. “As long as we can provide agents with seamless tech, they won’t be disintermediated by anything,” Strong told Inman.

In his 18 years leading zipLogix, Singer, who is also CEO of C.A.R., took the company from paper to digital.

“Joel has been instrumental in positioning zipLogix as the leader in the real estate forms and transaction management space empowering real estate professionals with the tools needed to prosper in today’s dynamic real estate market,” said Mark Peterson, zipLogix chairman in a company press release. “Scott will take us to the next level in terms of applying new technologies to create an even more profound end-to-end user experience.”

Email Gill South.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription