We’re focusing on how agents and brokerages can all move Faster, Better, Together this July at Inman Connect San Francisco. Not got your ticket yet? Buy it here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.


A real estate team is only as good as the systems it uses to ensure consistency and a high level of service for its clients. As teams become more prevalent and capture more market share in more areas across the country, it’s critical for team leaders to understand how important systems are to their success — and to implement systems that work, and work well.

Brian Hopper, team leader at The Hopper Group, noted that his team members “definitely live and die by our systems. It enables us to take on more: more clients, more listings. And the systems keep us focused on the small details that can often be overlooked in a transaction.”

He’ll share his secrets in a session about the systems every team needs this summer at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.


One system that Hopper uses every day (and that works for individual agents and entire brokerages in addition to real estate teams) is his system of email templates, which his team uses to ensure clarity and consistency throughout the transaction process.

“It took me about 10 years to realize that I’m consistently sending the same email messages over and over and over,” he explained. So he wanted to figure out a way to save a ton of time and avoid rewriting the same email.

Today, his team uses a series of email messages that walk clients through the sales process, from introducing them to the team to alerting them when their home goes on the market. “It’s a great way to send information about where they are in the process, and for us it’s eliminated a bunch of the questions that we used to get asked.”

From marketing plans and timelines to his thank-you card system, Hopper has worked hard to streamline all of the processes in his team — and it’s resulted in less work and better clarity for everybody on the team. He’ll share nine more systems and how he uses them on stage at Inman Connect San Francisco as part of an education and content track specifically for real estate teams.


Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Email Inman

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription