Connect the ICSF Speakers: Brian Hopper on the systems every team needs

Optimizing for team success as part of ICSF's new Teams Track

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SAVE MY SEAT

A real estate team is only as good as the systems it uses to ensure consistency and a high level of service for its clients. As teams become more prevalent and capture more market share in more areas across the country, it’s critical for team leaders to understand how important systems are to their success — and to implement systems that work, and work well.

Brian Hopper, team leader at The Hopper Group, noted that his team members “definitely live and die by our systems. It enables us to take on more: more clients, more listings. And the systems keep us focused on the small details that can often be overlooked in a transaction.”

He’ll share his secrets in a session about the systems every team needs this summer at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

SAVE MY SEAT

One system that Hopper uses every day (and that works for individual agents and entire brokerages in addition to real estate teams) is his system of email templates, which his team uses to ensure clarity and consistency throughout the transaction process.

“It took me about 10 years to realize that I’m consistently sending the same email messages over and over and over,” he explained. So he wanted to figure out a way to save a ton of time and avoid rewriting the same email.

Today, his team uses a series of email messages that walk clients through the sales process, from introducing them to the team to alerting them when their home goes on the market. “It’s a great way to send information about where they are in the process, and for us it’s eliminated a bunch of the questions that we used to get asked.”

From marketing plans and timelines to his thank-you card system, Hopper has worked hard to streamline all of the processes in his team — and it’s resulted in less work and better clarity for everybody on the team. He’ll share nine more systems and how he uses them on stage at Inman Connect San Francisco as part of an education and content track specifically for real estate teams.

SAVE MY SEAT

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