How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Most real estate agents who develop enough of a market presence to start leading a team are excellent at selling real estate and generating leads — but they might have zero experience running a business, hiring and firing people, and generally operating as a CEO instead of as a sales facilitator.


So when something happens that derails the success of a seemingly streamlined team, it can blindside the leader. “When something implodes on a team, they don’t know the proper job structure,” explains Jennifer Berman of Berman and Pollinger. “Is Suzie doing what she’s supposed to be doing, or is she overlapping with Jane, or have their roles been reversed? What are the tasks assigned to each team member, and is that the highest or best use of their time?”

Berman is going to be talking about what to do when your team implodes live on stage at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

Berman is an expert at building big celebrity teams in the luxury real estate space, and she says that systems are key to making sure you’re doing the right things at the right times for the right reasons. “What systems do you have in place to sustain a team?” she asks. “If you’re not using the proper contact management system, if you don’t have a website that takes the leads to feed your ‘kids’ — your agents — then you don’t have a team.”

She teaches her celeb clients the ins and outs of systems, personality profiles, compensation plans and even how to run an effective staff meeting — and she’ll be sharing how to shore up a team that’s got issues at Inman Connect San Francisco.


Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to for more information.

Email Inman

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription