Motto Mortgage, Re/Max’s mortgage brokerage franchise that launched in 2016, now has 80 independent offices across 29 states, with the latest addition being Motto Mortgage United in the South Texas market of Harlingen.

Each Motto Mortgage franchisee is paired with a real estate brokerage — and not just Re/Max brokerages; these partnerships are open to companies beyond Re/Max. Motto Mortgage loan originators work within real estate offices so that agents can help homebuyers obtain mortgage loans for a “one-stop shop” experience.

“At Motto Mortgage United, we set out to create and innovate a better kind of local mortgage brokerage — one built on integrity, superior customer service and mutual trust,” said Corina Cordova, the broker/owner of Re/Max United and Motto Mortgage United, who also noted she has a “passion for serving God, people and riding motorcycles.”

“Our customers appreciate the respectful treatment, honesty and sound advice we provide as a mortgage brokerage, and we strive to offer the best loan options that suit the needs of our clients,” Cordova added. “My goal for Motto Mortgage United is to grow the office with a solid foundation of systems, technology and compliance, and through hard work and dedication eventually expand into other markets.”

At the time of the launch, former co-CEO Dave Liniger told Inman that Motto Mortgage was created to “shake up” the loan origination industry and bolster independent mortgage brokers’ share of transactions.

“We know that independent mortgage brokers’ share of the mortgage origination market dropped significantly following the economic downturn, falling from a 15-year average of 22 percent — with a high of 35 percent in 2006 — to 10 percent in 2015,” he said.

In Re/Max’s latest earnings call, CEO Adam Contos noted that Motto Mortgage was an integral part of the company’s organic growth during Q1 2018.

“We grew our worldwide network by more than 7,000 agents year-over-year, we continued to expand Motto, and as previously announced, we made a bold and significant investment in our network by acquiring booj, a highly regarded real estate technology company,” Contos said.

Email Marian McPherson.

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