This article is part of our ongoing series offering tips on how to sharped your skills this summer and use the season to your advantage. Read more in our Supercharge Your Summer section.
For many in the country, the summer is hot, and not just the weather — the real estate market is on fire. But in places like Miami, where summer is celebrated all year long, the summer can prove to be a slow down. The biggest reason is that everyone else in the country is happy where they are.
When winter hits, people often look to vacation in Miami. While they’re here, they think about the 10 feet of snow that fell at home and start thinking a second home in Miami might not be a bad idea.
Here are five simple tips to not allow the summer to slow you down. For the rest of you, keep these ideas on hand for winter.
1. Decide to participate
Make a solid and firm decision to participate in the slowdown. Thats right! This is not the time to take a break. But then again, if you ask me — I hate breaks.
Don’t think of the summer as a time to take a break; think of it as a time to double down, to add more efforts to your business. Remember, real estate has a 90-day cycle so if you slow down in the summer, your winter will be painful. Never slow down.
2. Work the people you know
Work your sphere of influence and past clients. Work them hard, and connect with them often.
Let them know you are available all summer. If you do intend to take some time off, partner up with someone and automate as much as you can so you leave no stone unturned and no client unattended.
3. Provide consistent value
Keep providing value and content. When connecting with people through social media, YouTube and email, ensure you are providing high levels of content of value.
Giving your buyers and sellers value consistently will keep you top-of-mind — and it’ll earn their referrals.
Pre-plan your value campaign. What value will you provide, and how often are you going to give it?
4. Focus on service over selling
Remember servicing your clients is much more important than selling them.
- What do they need?
- How can you remain the focal point of contact when it comes to anything that has to do with their home?
- Do they need a gardener? A plumber? A painter? Anything?
Be the that person they call for everything home-related. The more service you provide, the better chances you have at staying on top!
5. Educate yourself
Take some time to stay educated. Learn more about anything that can help you boost your business.
What is confusing you in the real estate business? Is it social media? Lead generation? Tech? Get out there and learn what you can, and more importantly, implement! Double down on implementation.
I hope that you write out your goals and post them near your desk. It’ll help you remain committed on those days when it’s easy to go home or on those days when you strike out.
Stay strong in the faith you have in yourself, and remain in a positive state of mind. Trust me, doubling down will prove to be beneficial to your business.
David Adam Kurz is the broker and owner of Kurz Real Estate in Miami, Florida. Connect with him on Facebook.