“Our brain cannot tell the difference between seeing a face on a screen and seeing a face in real life, which means we are now building trust through technology,” Chelsea Peitz explained to the audience at this year’s Inman Connect San Francisco.

In her talk, “Living in real life: I am social, and social is me,” Peitz explored how cameras — and our faces — are changing the way we connect and interact with our sphere.

Listen in to learn about this new way of living and conducting business with one of the most powerful tools you have — your camera.

Watch more sessions from ICSF 18 here.

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