- New feature includes voice- or text-requested "snaps" that return neighborhood-based hyperlocal market reports based on Nextdoor registration and MLS data.
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Inman’s 2018 Innovator of the Year for Best Real Estate Technology is not resting on its ones and zeros.
Kelle, the voice-activated mobile productivity platform for Keller Williams agents, has released a series of new features, primarily centered around “market snaps.”
Users can now ask Kelle (pronounced “Kelly”) to “Snap from my location” to see a map-based, localized rundown of what’s happening within a specific neighborhood, based on borders gleaned from the homeowner social network, Nextdoor.
Kelle combines housing data from Keller Williams sources and local IDX feeds with Nextdoor’s hyper-local information about specific streets and communities, which to date is active in around 175,000 neighborhoods.
A “snap” offers agents a look at current active and pending listings, days on market, average list price, average per-square-foot price, as well as sold stats.
Each snap can be shared with consumer prospects as well, a feature that begins to push Kelle closer to the consumer, a direction its developers confirmed in Inman’s April technology review of the product.
Snaps can be requested by voice or text. Similar to the user experience theme of Kelle, snaps also function as an entry point into the app’s deeper functionalities, such as an agent’s ability to add custom descriptions to neighborhood highlights, such as popular coffee shops or dependable auto mechanics. In some respects, this feature is Kelle’s version of Yelp.
The map interface also delves into broader market-data. Users can tap new neighborhoods to explore MLS-fed data, scroll photos of properties, browse comparable properties and create search filters.
Keller Williams also demonstrated to Inman Kelle’s ability to recall an agent’s monthly profit share amount and create a referral network for broadcasting and accepting inter-brand leads. The company also shared that its app will begin to do more on behalf of its users, such as analyze offer data.
Last week, real estate giant Re/Max announced it’s about to plant a yard sign of its own in the technology platform space, hoping to outshine the fast-moving coding efforts of KW and Compass.
Inman reported on Aug. 3 that Denver-based and Re/Max-owned booj will develop, according to CEO Adam Contos, “a CRM, integrated with agent office and team websites, lead cultivation tools, marketing resources, social integration and more.”
Compass is less forthcoming about the specifics of its technology stack, despite a clunky attempt to license it to outside brokerages.
Keller Williams’s Kelle has been downloaded 92,000 times and claims 57,000 active users, according to company representatives. In total, 3 million agent inquiries have been entered into the award-winning app.
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