The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages.
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Luxury real estate marketing platform Luxury Presence announced this week it has received $2.13 million in seed funding.
Funds were provided in part by Jade Mills, a well-known real estate agent in Beverly Hills, as well as StartX and Stanford Business professors Peter Kelly and Gerald Risk. The round was led by Switch Ventures.
The money will be used to further services through the hiring of up to 50 new employees in their Santa Monica, California, headquarters.
The company was founded three years ago in Silicon Valley by Malte Kramer, who also founded an app for non-profit fundraising called Givvr.
According to the press release, Luxury Presence has grown 392 percent in the past 12 months, boasting a client roster of more than 300.
The company targets luxury real estate agents and brokerages with an IDX website development and marketing solution, as well as custom enterprise solutions.
It includes execution and oversight of a number of outreach tactics on behalf of its customers, including SEO marketing, Instagram management, lead generation, pay-per-click advertising, website copy and blog content, and video production.
Campaigns, general activity and marketing results can be viewed on an administrative back-end.
In a press release, early customer and financial backer Jade Mills said that Luxury Presence is directly responsible for an increase in sales.
“I’ve closed several multi-million-dollar deals as a direct result of using their platform, and I am continually impressed by its growing product offering,” said Mills, who is president of Jade Mills Estates and the International Ambassador for Coldwell Banker Previews.
Luxury Presence also offers clients a “Referral Network” to share business, which, according to the company, contains 17 of the world’s top 100 agents.
“Our goal is to give agents a way to grow their business online without having to spend hours learning complex new systems,” said Founder and CEO Malte Kramer in the release. “We are bringing the product quality and marketing strategies of the top 1 percent of Realtors and making them available to a growing number of agents.”
Inman is expecting to review Luxury Presence in full in the coming weeks.
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