Dean Aguilar, the CEO behind a San Diego real estate team, is starting a new remote-working, 100 percent commission model brokerage in the city.

Dean Aguilar | Credit: Xavier Dean Realty

Dean Aguilar, the CEO behind a highly productive San Diego real estate team, is launching a new remote-working, 100-percent commission-model brokerage in the coastal southern California city.

Xavier Dean Realty, founded by Aguilar, charges its agents a flat monthly fee of $199 per month in an effort to remove a monthly brokerage overhead burden. Agents keep 100 percent of earned commissions.

“Our model is simple,” Aguilar said in a statement. “We want to build a smarter, more nimble real estate community, from buyers and sellers to the agents that serve them.”

“We want to know how much good can come from giving agents more flexibility, better tech, and less economic worry,” Aguilar added.

About 95 percent of the work agents will do can be done without the brick and mortar space, but Aguilar said the brokerage will have one office with space and a conference room, out of which agents can work if they so chose.

The brokerage boasts a business intelligence network, built to foster idea exchange, for its agents to discuss tactics and receive coaching through discussions led by top industry real estate advisors, including Tom Ferry coaches.

In addition to its business intelligence network, agents will have access to Kingston Lane, a real estate marketing platform led by CEO Sharran Srivatsaa. The platform offers email marketing, geographic farming, website building, listing page creation and a wide range of digital outreach and sales tools, according to the release.

Agents will also be provided with kvCore Smart CRM and BackAgent transaction management software.

“We want our network of agents to have the right tools to support consumers who are already aware of what’s happening in the market,” Aguilar said. “Agents are being tested today, but we believe in them more than ever.”

In the pre-launch, Xavier Realty has brought on 11 agents. Aguilar said the brokerage plans to grow by 35 agents per month with hopes to reach 175 agents.

Aguilar began his career on the east coast with Long & Foster before moving to San Diego and joining Keller Williams. About seven years ago he launched his own team, which wasn’t associated with any other brokerage.

Email Patrick Kearns

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