Purplebricks pivots to more traditional model in US

The UK-based discount brokerage will offer variable fees, and sellers will no longer pay upfront

Flat-fee brokerage Purplebricks is changing its business model significantly in the United States to offer varying listing fees to homesellers by region, which it will now only charge if and when a home is successfully sold. It’s a pivot that brings Purplebricks U.S. closer in line with more traditional models of the industry.